Our Expertise
Strategic Government Relations
Maple Leaf Strategies has successfully represented numerous clients at the municipal level across Canada. Our reach and strategic experience at the Municipal level is unmatched in the industry.
Maple Leaf Strategies has a proven track record of success at the provincial level across the country. With decades of experience at the provincial level, Maple Leaf Strategies consultants have worked at the most senior levels of provincial government from British Columbia to Newfoundland.
The Maple Leaf Strategies Ottawa office routinely delivers successful outcomes for clients with challenging federal government issues. Maple Leaf Strategy Partners in Ottawa have been recognized numerous times by the Hill Times as some of the most influential lobbyists in the country.
Maple Leaf Strategies has successfully represented numerous clients at the municipal level across Canada. Our reach and strategic experience at the Municipal level is unmatched in the industry.
Maple Leaf Strategies has a proven track record of success at the provincial level across the country. With decades of experience at the provincial level, Maple Leaf Strategies consultants have worked at the most senior levels of provincial government from British Columbia to Newfoundland.
The Maple Leaf Strategies Ottawa office routinely delivers successful outcomes for clients with challenging federal government issues. Maple Leaf Strategy Partners in Ottawa have been recognized numerous times by the Hill Times as some of the most influential lobbyists in the country.
Comprehensive Public Affairs
Reconciliation Strategies
Wanda is Bear Clan, Kanien'keha, Skarù rę', Anishinabe, and member of Kitigan Zibi Anishinabeg. Her career has focused on working alongside partners committed to the path toward long-term, meaningful relationships with Indigenous peoples by guiding and shaping change through tangible, actionable approaches. In 1999, she began a consulting firm specializing in high tech outsourcing that successfully sustained client relationships for over 20 years. As a founding board member of Reconciliation Canada to her current leadership with the Indigenous Peoples Resilience Fund (IPRF), Wanda is committed to actioning real relationships with Indigenous peoples. As COVID began, she and a small team created The Indigenous Peoples Resilience Fund – the first-ever Indigenous-led fund recognizes that innovative actions regularly actioned in Indigenous communities often go unsupported. Wanda's recent western education includes Harvard Business School Executive Education and current work on her Masters of Philanthropy and Non-profit Leadership at Carleton University.
Mary brings a wealth of expertise in forging strong relationships with Indigenous People throughout her twelve years as a Cabinet Minister in the BC Government. As Minister of Aboriginal Relations and Reconciliation, Mary worked with the BC Treaty Commission to revitalize the BC Treaty Process ushering in the first real progress in years. Many more modern-day treaties have been signed and implemented in BC as a result. Mary also pioneered the use of non-treaty agreements in BC. She brought forward the First Nations Commercial Industrial Development Act, together with the Kitimat and Squamish Nations, unlocking the LNG opportunity in Kitimat and commercial/residential development opportunities in Squamish territory. A one-of-a-kind Strategic Engagement and Land Use Agreement in the North West of BC cemented Mary’s reputation as a credible negotiator and trusted partner with Indigenous leaders across BC. Her knowledge and experience are an enormous asset to the Maple Leaf team.
Wanda is Bear Clan, Kanien'keha, Skarù rę', Anishinabe, and member of Kitigan Zibi Anishinabeg. Her career has focused on working alongside partners committed to the path toward long-term, meaningful relationships with Indigenous peoples by guiding and shaping change through tangible, actionable approaches. In 1999, she began a consulting firm specializing in high tech outsourcing that successfully sustained client relationships for over 20 years. As a founding board member of Reconciliation Canada to her current leadership with the Indigenous Peoples Resilience Fund (IPRF), Wanda is committed to actioning real relationships with Indigenous peoples. As COVID began, she and a small team created The Indigenous Peoples Resilience Fund – the first-ever Indigenous-led fund recognizes that innovative actions regularly actioned in Indigenous communities often go unsupported. Wanda's recent western education includes Harvard Business School Executive Education and current work on her Masters of Philanthropy and Non-profit Leadership at Carleton University.
Mary brings a wealth of expertise in forging strong relationships with Indigenous People throughout her twelve years as a Cabinet Minister in the BC Government. As Minister of Aboriginal Relations and Reconciliation, Mary worked with the BC Treaty Commission to revitalize the BC Treaty Process ushering in the first real progress in years. Many more modern-day treaties have been signed and implemented in BC as a result. Mary also pioneered the use of non-treaty agreements in BC. She brought forward the First Nations Commercial Industrial Development Act, together with the Kitimat and Squamish Nations, unlocking the LNG opportunity in Kitimat and commercial/residential development opportunities in Squamish territory. A one-of-a-kind Strategic Engagement and Land Use Agreement in the North West of BC cemented Mary’s reputation as a credible negotiator and trusted partner with Indigenous leaders across BC. Her knowledge and experience are an enormous asset to the Maple Leaf team.
Public Opinion Research
We offer full-service research from questionnaire design to the final report and we focus on what is relevant and actionable. We emphasize live, telephone-based research, although we provide clients with the methodology best-suited to their needs (online, recorded touch tone research etc.) in the circumstance.
When it is important to get beneath the numbers and evaluate “why” and “how”, we provide clients with insightful qualitative research. Our research has been used for message, slogan and ad testing, as well as strategy development for communications and lobbying campaigns. Our capabilities include traditional focus groups with national or international reach, as well as specialized series such as Perception Analyzer sessions to get into the nitty gritty of communications and messaging.
We offer full-service research from questionnaire design to the final report and we focus on what is relevant and actionable. We emphasize live, telephone-based research, although we provide clients with the methodology best-suited to their needs (online, recorded touch tone research etc.) in the circumstance.
When it is important to get beneath the numbers and evaluate “why” and “how”, we provide clients with insightful qualitative research. Our research has been used for message, slogan and ad testing, as well as strategy development for communications and lobbying campaigns. Our capabilities include traditional focus groups with national or international reach, as well as specialized series such as Perception Analyzer sessions to get into the nitty gritty of communications and messaging.
Digital Advocacy
Impactful Communications
Our Corporate Communications team provides strategic advice and execution for clients in a variety of sectors including healthcare, energy, financial services, not-for-profit and mining. Our communications experts provide clients with sound advice and planning in dealing with the media, employees, regulators, local governments, communities, NGOs and labour unions often under the most demanding and sensitive circumstances. Our corporate communications services range from M&A communications to strategic planning and crisis management.
Media relations requires a unique understanding of the media and the dynamic characteristics of issues as they unfold. We utilize all forms of media to get your message across – from traditional media outreach to targeted social media campaigns, using a variety of digital platforms. Our team’s experience in media relations gives clients the advice, context and executable plans needed to navigate the media effectively.
Stakeholder communications requires effective community engagement. MLS has a proven track record of working collaboratively with key local partners, stakeholder groups and communities to find solutions to problems, manage potential fallout and generate buy-in. Success today often depends on strategic stakeholder & community engagement. MLS has created and executed numerous community engagement programs for environmental and regulatory approvals, major infrastructure developments and reputation restoration for corporate clients.
Our Corporate Communications team provides strategic advice and execution for clients in a variety of sectors including healthcare, energy, financial services, not-for-profit and mining. Our communications experts provide clients with sound advice and planning in dealing with the media, employees, regulators, local governments, communities, NGOs and labour unions often under the most demanding and sensitive circumstances. Our corporate communications services range from M&A communications to strategic planning and crisis management.
Media relations requires a unique understanding of the media and the dynamic characteristics of issues as they unfold. We utilize all forms of media to get your message across – from traditional media outreach to targeted social media campaigns, using a variety of digital platforms. Our team’s experience in media relations gives clients the advice, context and executable plans needed to navigate the media effectively.
Stakeholder communications requires effective community engagement. MLS has a proven track record of working collaboratively with key local partners, stakeholder groups and communities to find solutions to problems, manage potential fallout and generate buy-in. Success today often depends on strategic stakeholder & community engagement. MLS has created and executed numerous community engagement programs for environmental and regulatory approvals, major infrastructure developments and reputation restoration for corporate clients.
