Our Expertise
With top national talent, Maple Leaf Strategies has the reach and breadth of experience to move your agenda forward.
Strategic Government Relations
Whether it’s Federal, Provincial, Municipal or First Nations government relations, Canada’s multi-faceted levels of government can pose unique challenges and opportunities for our clients.
Different jurisdictions and competing political agendas add to the complexity. Wherever your issue may land, Maple Leaf Strategies is uniquely positioned to help. We are proud to have a track record of success working with all levels of government across the country.
Federal
The Maple Leaf Strategies Ottawa office routinely delivers successful outcomes for clients with challenging federal government issues. Maple Leaf Strategy Partners in Ottawa have been recognized numerous times by the Hill Times as some of the most influential lobbyists in the country.
Provincial
Maple Leaf Strategies has a proven track record of success at the provincial level across the country. With decades of experience at the provincial level, Maple Leaf Strategies consultants have worked at the most senior levels of provincial government from British Columbia to Newfoundland.
Municipal
Maple Leaf Strategies has successfully represented numerous clients at the municipal level across Canada. Our reach and strategic experience at the Municipal level is unmatched in the industry.
TRADE CONFLICT RESOLUTION
Maple Leaf Strategies has a track record of success working with clients on complex trade cases, including U.S. President Trump’s trade tariffs, Canada-China trade, and European Union policies and directives. We create and deliver bespoke government relations campaigns to secure client wins in a variety of areas, including:
- Anti-dumping cases.
- Competition Act reviews.
- Investment Canada Act reviews.
- Sanctions.
- Tariffs and Countervailing duties.
- The USMCA or CUSMA and other trade agreements.
- Regulatory approvals and reviews.
Depending on the issue at hand, we work with Ministerial offices and departmental executives at the Prime Minister’s Office, Opposition Leader’s Office, Finance Canada, International Trade, Innovation Science and Economic Development, Global Affairs Canada, the Privy Council Office, the Canadian Border Services Agency and the Competition Bureau.
STRATEGIC COMMUNICATIONS
Maple Leaf Strategies helps clients successfully navigate today’s rapidly evolving media landscape. We partner with clients to develop clear and compelling narratives, and then leverage our extensive relationships in traditional, independent, and digital media to ensure your message reaches the right audiences. We offer a variety of strategic communications services including:
- Media Relations – Proactive and reactive media outreach and strategic positioning to secure meaningful coverage.
- Content Development – Creation of news releases and op-eds to amplify your voice and position your organization as a trusted thought leader.
- Digital & Social Media Campaigns – Targeted campaigns and content strategies designed to engage and grow your audience.
- Issues & Crisis Management – Strategic counsel and rapid-response communications.
- Media Training – Practical, hands-on training to prepare spokespeople for interviews and public appearances.
- Media Monitoring & Analysis – Real-time tracking and insights to measure impact and inform strategy.
Whether you are launching an initiative, managing an issue, or building long-term credibility, Maple Leaf Strategies delivers strategic communications solutions that shape perception and build support for broader business and policy objectives.
Digital Advocacy
A rapidly emerging public affairs skill set that MLS has cultivated and deployed successfully on behalf of numerous clients.
Digital advocacy campaigns include micro-targeted advertising, data collection, online persuasion, website development and content development that moves audiences. Knowing what people are saying about you online is more important than ever. Maple Leaf has the experts to monitor and measure the social conversation around your issue before you influence those conversations with custom content and deliberate social media strategies. We offer full social media monitoring, content creation and community management services.
PUBLIC OPINION RESEARCH
Maple Leaf Strategies has over 25 years of experience managing complex and insightful public opinion research projects including social marketing campaigns and public policy campaigns.
Quantitative Surveys
We offer full-service research from questionnaire design to the final report and we focus on what is relevant and actionable. We emphasize live, telephone-based research, although we provide clients with the methodology best-suited to their needs (online, recorded touch tone research etc.) in the circumstance.
Qualitative Focus Groups
When it is important to get beneath the numbers and evaluate “why” and “how,” we provide clients with insightful qualitative research. Our research has been used for message, slogan and ad testing, as well as strategy development for communications and lobbying campaigns. Our capabilities include traditional focus groups with national or international reach, as well as specialized series such as Perception Analyzer sessions to get into the nitty gritty of communications and messaging.
Get in touch and find out more about our experts.
Our national team has decades of experience working at all levels of government.