Our Expertise
With top national talent, Maple Leaf Strategies has the reach and breadth of experience to move your agenda forward.
Strategic Government Relations
Whether it’s Federal, Provincial, Municipal or First Nations government relations, Canada’s multi-faceted levels of government can pose unique challenges and opportunities for our clients.
Different jurisdictions and competing political agendas add to the complexity. Wherever your issue may land, Maple Leaf Strategies is uniquely positioned to help. We are proud to have a track record of success working with all levels of government across the country.
Federal
The Maple Leaf Strategies Ottawa office routinely delivers successful outcomes for clients with challenging federal government issues. Maple Leaf Strategy Partners in Ottawa have been recognized numerous times by the Hill Times as some of the most influential lobbyists in the country.
Provincial
Maple Leaf Strategies has a proven track record of success at the provincial level across the country. With decades of experience at the provincial level, Maple Leaf Strategies consultants have worked at the most senior levels of provincial government from British Columbia to Newfoundland.
Municipal
Maple Leaf Strategies has successfully represented numerous clients at the municipal level across Canada. Our reach and strategic experience at the Municipal level is unmatched in the industry.
Comprehensive Public Affairs
Stakeholder relations and public affairs are a critical element in public policy development.
Stakeholder relations and public affairs are a critical element in public policy development. Maple Leaf specializes in building professional relationships and tangible solutions with elected officials, civil servants, clients, shareholders, trade associations, think tanks, business groups, NGOs, not-for-profits, the media. Maple Leaf Strategies develops results driven coalitions when a plan demands the impact that a strong coalition can deliver.
Public Opinion Research
Maple Leaf Strategies has over 25 years of experience managing complex and insightful public opinion research projects including social marketing campaigns and public policy campaigns.
Quantitative Surveys
We offer full-service research from questionnaire design to the final report and we focus on what is relevant and actionable. We emphasize live, telephone-based research, although we provide clients with the methodology best-suited to their needs (online, recorded touch tone research etc.) in the circumstance.
Qualitative Focus Groups
When it is important to get beneath the numbers and evaluate “why” and “how,” we provide clients with insightful qualitative research. Our research has been used for message, slogan and ad testing, as well as strategy development for communications and lobbying campaigns. Our capabilities include traditional focus groups with national or international reach, as well as specialized series such as Perception Analyzer sessions to get into the nitty gritty of communications and messaging.
Digital Advocacy
A rapidly emerging public affairs skill set that MLS has cultivated and deployed successfully on behalf of numerous clients.
Digital advocacy campaigns include micro-targeted advertising, data collection, online persuasion, website development and content development that moves audiences. Knowing what people are saying about you online is more important than ever. Maple Leaf has the experts to monitor and measure the social conversation around your issue before you influence those conversations with custom content and deliberate social media strategies. We offer full social media monitoring, content creation and community management services.
Impactful Communications
Simple, succinct and emotive messaging lies at the center of any successful media and communications strategy.
Maple Leaf has experienced experts on hand in managing media campaigns, crisis communications, and integrated digital marketing platforms that engage, inspire and clearly reach desired audiences.
Corporate Communication
Our Corporate Communications team provides strategic advice and execution for clients in a variety of sectors, including healthcare, energy, financial services, not-for-profit and mining. Our communications experts provide clients with sound advice and planning in dealing with the media, employees, regulators, local governments, communities, NGOs and labour unions often under the most demanding and sensitive circumstances. Our corporate communications services range from M&A communications to strategic planning and crisis management.
Media Relations
Media relations require a unique understanding of the media and the dynamic characteristics of issues as they unfold. We utilize all forms of media to get your message across – from traditional media outreach to targeted social media campaigns, using a variety of digital platforms. Our team’s experience in media relations gives clients the advice, context and executable plans needed to navigate the media effectively.
Stakeholder Communications
Stakeholder communications require effective community engagement. MLS has a proven track record of working collaboratively with key local partners, stakeholder groups and communities to find solutions to problems, manage potential fallout and generate buy-in. Success today often depends on strategic stakeholder & community engagement. MLS has created and executed numerous community engagement programs for environmental and regulatory approvals, major infrastructure developments and reputation restoration for corporate clients.
Get in touch and find out more about our experts.
Our national team has decades of experience working at all levels of government.