What We Do

Experts who deliver

Maple Leaf is an expert public affairs, government relations and research consulting firm. We embody top national talent and unique high value experience. We are innovative in our approach and think differently. Using the latest technologies and platforms we pride ourselves on a track record of delivering tangible results for clients nationwide.

Strategic Government Relations

Whether it’s federal, provincial, municipal or First Nation government relations, Canada’s multi-faceted levels of government can pose unique challenges and opportunities for our clients. Different jurisdictions and competing political agendas add to the complexity. Wherever your issue may land, Maple Leaf Strategies is uniquely positioned to help. We are proud to have a track record of success working with all levels of government across the country.

Comprehensive Public Affairs

Stakeholder relations and public affairs are a critical element in public policy development. Maple Leaf specializes in building professional relationships and tangible solutions with elected officials, civil servants, clients, shareholders, trade associations, think tanks, business groups, NGOs, not-for-profits, the media. Maple Leaf Strategies develops results driven coalitions when a plan demands the impact that a strong coalition can deliver.

Impactful Media Relations & Communications

Simple, succinct and emotive messaging lies at the center of any successful media and communications strategy. Maple Leaf has experienced experts on hand in managing media campaigns, crisis communications, and integrated digital marketing platforms that engage, inspire and clearly reach desired audiences.

Insightful Public Opinion Research

Maple Leaf has over 20 years of experience managing complex and insightful public opinion research projects including social marketing campaigns and public policy campaigns, including:

Quantitative Surveys – We offer full-service research from questionnaire design to the final report and we focus on what is relevant and actionable. We emphasize live, telephone-based research, although we provide clients with the methodology best-suited to their needs (online, recorded touch tone research etc.) in the circumstance.

Qualitative Focus Groups – When it is important to get beneath the numbers and evaluate “why” and “how” we provide clients with insightful qualitative research. Our research has been used for message, slogan and ad testing, as well as strategy development for communications and lobbying campaigns. Our capabilities include traditional focus groups with national or international reach as well as specialized series such as Perception Analyzer sessions to get into the nitty gritty of communications and messaging.

Leading Edge Event Management

From the most intimate settings to nationally televised events that reach millions Maple Leaf has over 25 years experience in developing and stage managing some of the biggest and most successful campaigns in our nation’s history. Event management in the most qualified hands in the country.