Brooke brings a new breadth of expertise and client focus to Maple Leaf’s public opinion research practice. Her client-focused approach, attention to detail, along with her extensive industry expertise is unmatched in the research industry.
Through her career, Brooke has conducted research in every province, territory, and has researched issues of national significance, working on every aspect of public opinion research design, execution and analysis.
Brooke has experience working with a wide range of stakeholders, providing insights and recommendations to top-level representatives of governments, companies, associations and non-profit organizations. She provides clients with thorough analysis, actionable recommendations and strategies to deal with a variety of issues.
Prior to joining Maple Leaf Strategies, she held the position of Director of Market Research in the Prime Minister’s Office where she implemented a government-wide research plan including the communications of eight annual federal budgets. She also developed and executed the campaign research strategy for the successful 2011 federal election that led to a majority government. Prior to her time in government, Brooke worked in an international research firm serving clients from various sectors in both Vancouver and Ottawa.
Brooke holds a BA and an MA from the University of Calgary with academic work published on demographic insights and methodology.